Today we’re talking about how to choose the right agent when buying or selling private property in Singapore — and why it’s more important than ever. We’ll look at real stories, why trust matters, and why both clients and advertisers should pay attention.
A Quick Word on Trust — Islam Gets It Right
Before we jump into choosing the right agent, let’s talk about something bigger than just property.
In Islam, trust and honesty in business dealings are not just encouraged — they’re essential. Whether you’re Muslim or not, these principles matter to everyone trying to buy or sell a home without drama.
The Prophet Muhammad ﷺ famously said:
“The honest and trustworthy businessman will be with the Prophets, the truthful, and the martyrs on the Day of Judgment.”
— Sunan al-Tirmidhi 1209
He also warned:
“Whoever cheats is not one of us.”
— Sahih Muslim 102
These teachings go beyond religion. They’re universal values — because let’s be honest, no one likes being misled. Whether you’re buying a home for your family or helping someone sell theirs, being transparent, fair, and client-focused isn’t just good ethics — it’s good business.
And in today’s property market? It’s what sets a great agent apart from one who’s just chasing commissions regardless of religion or ethnicity.
Why Trust Matters More Than Ever in Singapore Property Deals
The private property market in Singapore can be overwhelming — especially with ever-changing cooling measures, loan restrictions, and valuation guidelines. It’s a high-stakes game where missteps can cost tens of thousands of dollars.
And yet, not all agents are created equal.
Under the Estate Agents Act 2010, all property agents must be registered with the Council for Estate Agencies (CEA) and follow a strict Code of Ethics and Professional Client Care. But some slip through the cracks — and when they do, buyers and sellers pay the price.
Real Cases, Real Consequences
Case 1: Fake Address & Refusing to Co-Broke (Condo Listing)
Offender: Tay Wai Leong
Penalty: 7-month suspension + $14,000 fine
Details:
- The agent refused to co-broke with another salesperson despite clear interest.
- He also listed the property with a false location to mislead potential buyers.
📖 Read full case on CEA
Case 2: Poor Due Diligence Leading to a Rental Scam
Offender: Lim Yung Sing (Robert Lim), Key Executive Officer
Penalty: Letter of Censure + $5,000 fine
Details:
- He failed to conduct proper identity checks on a person claiming to be a tenant.
- That tenant turned out to be a scammer who used the listing to collect fake deposits.
📖 Read full case on CEA
Case 3: Lying About Commission & Fabricating a Referral
Offender: Lim Yiew Boon David
Penalty: $5,000 criminal fine + $16,000 CEA penalty + registration revoked
Details:
Created a fake contact to cover up and later gave false information to authorities.
📖 Read full case on CEA
Falsely claimed a referral commission deduction to cheat a co-broke partner.
What Buyers and Sellers Really Want
Go on Reddit or any local forum, and you’ll find frustrated buyers and sellers saying things like:
“Agent ignored my messages, kept pushing overpriced listings, and never showed up for viewings.”
Behind all the technical jargon of OTPs and valuations is a simple truth:
People just want to be treated honestly.
So, How Do You Choose the Right Agent?
Here’s a quick checklist:
✅ What to Look For | Why It Matters |
---|---|
CEA Registration | Ensures your agent is licensed, traceable, and accountable. |
No Dual Representation | Protects you from conflict of interest. |
Full Offer Transparency | You see every offer — not just the ones that pay the agent more. |
Honest Advertising | No bait listings or misleading photos. |
Strong Due Diligence Practice | Prevents scams, fraud, or legal issues during your sale or purchase. |
So… How Do You Really Know if an Agent Is Trustworthy?
Let’s face it — Singapore has a massive pool of property agents.
In fact, there are more than 30,000 registered salespersons in Singapore according to CEA. And while regulations are in place, not every agent is made equal.
For most of us, choosing the “right” agent often comes down to:
- A friend’s recommendation
- An agent who once sold your cousin’s condo
- Or someone who just seems really responsive on classified ads
But even with endorsements, things don’t always go right.
You might find yourself second-guessing the valuation. Or wondering if that “urgent offer” is real. Or asking why your agent is always mysteriously busy when you want answers.
So, what’s next?
Three Ways to Spot a Truly Reliable Agent in Singapore
1. Do a Quick CEA Check (It Takes 30 Seconds)
Before anything else, visit the CEA Public Register.
Search for the agent’s name or registration number. You’ll get:
- Their licence status
- Their disciplinary record
- Their past transaction records (including volume and type)
If your agent is not registered, or if they’ve had serious disciplinary actions — that’s a red flag.
Pro Tip: Avoid agents who refuse to share their registration number. Transparency is the first test.
2. Ask These Three Questions Before You Commit
You don’t need to interrogate them — but do ask:
- Will you show me all offers or only selected ones?
- Do you practice co-broking fairly?
- Can you walk me through your valuation process?
Honest agents will welcome these questions. Dodgy ones? They’ll avoid giving straight answers — or promise you the moon too quickly.
3. Read What Their Past Clients Don’t Post on Property Listings
Check reviews on:
- Reddit Singapore’s r/singapore
- Forums like HardwareZone
Look beyond glowing star testimonials. See how agents respond to critique, and whether clients felt informed, pressured, or side-lined.
Real Insight: A flashy listing doesn’t equal great service. A responsive, transparent, and client-first attitude speaks volumes — online and offline.
Choosing a private property agent in Singapore can feel like navigating a maze. Recommendations help. So does gut instinct. But your best ally is information.
By doing a CEA check, asking the right questions, and checking authentic reviews, you move from guessing to knowing. Because in a market where a mistake could cost tens of thousands, you deserve an agent who values your trust more than their commission.
Your Condo Confidence Starts with Amir

Buying or selling a private apartment? Meet Amir — the agent who treats your condo journey like his own.
As an Associate Senior Director at Century 21 – C&H Properties Pte Ltd, Amir is trusted for his calm and ethical guidance in Singapore’s private property scene.
Whether it’s a new launch, resale unit, or investment property, Amir brings clarity, not pressure — just straightforward advice.
“No pushy sales. No empty promises. Just real, reliable advice.”
If you’re looking for a smooth and informed condo experience, Amir is your guy.
WhatsApp: +65 8087 1900
Email: www.amir.sg@gmail.com
CEA Reg No: R024561I
Reference