Prepared for Sheikh Abdullah
Royal already owns the heritage. Now let Gen Z discover it.
A focused six month partnership that turns Royal’s fragrance knowledge into stories, visibility and meaningful moments for modern Muslim weddings, celebrations and gifts.
A partnership already in motion
One connected Royal story. Growing month after month.
Royal’s first three features created the foundation. The next articles do not begin from zero; each one expands a story collection readers can continue exploring.
Why Attar Is Making a Stylish Comeback
Read story ↗ Story 02 · LiveBukhoor: The Scent of Heritage and Authenticity
Read story ↗ Story 03 · LiveGen Z Singapore’s New Signature Scent
Read story ↗A modern Muslim occasion chosen with Royal
A new discovery path into Royal’s world
SBA AI Audience Studio
Choose a Gen Z moment. Watch the campaign take shape.
Select an audience intent below. The studio reveals a possible article angle, emotional trigger and activation path for discussion with Sheikh Abdullah.
Select audience intent
AI assisted planning. Human editorial judgment. Topics are agreed before production.
Audience insight generated
The Scent Memory of a Modern Muslim Wedding
A visual story helping couples select personal scents, meaningful gifts and memorable wedding favours while keeping the cultural heart of the occasion.
A fragrance can bring a wedding memory back years later.
Personal guidance turns choice into a meaningful couple experience.
Article, short video, Singapore distribution and visible Royal banner.
Audience statistics
View the live Rethinking Islam audience report.
Open the selected Google Analytics report only when you are ready to discuss the supporting figures.
Video placement on the new RI
The story works monthly. The video banner works every day.
This demonstration shows where Royal’s video banner will appear on the new RI homepage and inside every Royal article. The live Royal banner will take interested readers directly to Royal Fragrances’ official website.
View the banner placement on the new RI ↗Find a scent that feels unmistakably yours.
View this placement on the new RI →
Visibility channels
One Royal story. More ways for the right readers to discover it.
Royal’s fragrance story is published on Rethinking Islam, actively distributed to selected Singapore readers, supported through Instagram and connected to our subscriber community.
Royal fragrance story
One useful monthly article connecting Royal’s fragrance knowledge with modern Muslim weddings, gifts, celebrations and identity.
In house paid distribution
Our paid distribution channel shares the Royal article directly with selected Singapore readers. It does not merely send them to the RI homepage or Royal website.
Instagram digital channeling
One campaign video, a paid Instagram boost and optional partner sharing guide interested readers into the Royal article.
Subscriber outreach and Royal discovery
Official subscribers, fresh QR registrations and visible links give interested readers clear paths to discover Royal.
Simple monthly choices
Continue the stories. Add daily visibility when ready.
Monthly article
SGD 300 per month
One premium Royal feature with a short video, Singapore distribution, Instagram boost, sponsor links and reporting.
Article and video banner
SGD 500 per month
The complete monthly campaign plus continuous banner visibility on the new RI homepage and across Royal’s articles.
Video banner
SGD 200 per month
Continuous homepage and Royal article placement, with every click leading to Royal’s official website.
Six month direction. Reviewed month by month. Services may be selected separately.
Royal’s heritage already has a story.
Let’s make the next generation feel it.
Tomorrow’s decision is simple: continue the monthly articles, choose the first Gen Z topic, and decide whether to add always on banner visibility.
